Privacy Policy

Last updated: 7 November 2025

This Privacy Policy describes how Fashion Flips (“we”, “us”, or “our”) collects, uses, and protects your personal data when you visit or make a purchase from fashionflipsco.com (the “Website”).

We respect your privacy and are committed to protecting your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We collect the following types of information:

a. Personal Information

When you make a purchase or create an account, we may collect:

• Full name
• Billing and shipping addresses
• Email address
• Phone number
• Payment information (processed securely via third-party providers)

b. Automatically Collected Information

When you visit our website, we automatically collect:

• IP address
• Browser type and version
• Device and operating system details
• Cookies and analytics data (e.g. pages viewed, time spent on site, referring URLs)

c. Marketing Data

If you subscribe to our newsletter or promotional campaigns, we collect your email address and marketing preferences.

2. How We Use Your Information

We use your personal data to:

• Process and fulfil your orders
• Share order and shipping details with our dropshipping partners to deliver your products
• Communicate with you about your orders, returns, or support requests
• Send you marketing emails (only if you’ve opted in)
• Improve and personalise your shopping experience
• Detect and prevent fraud or misuse of our website

3. Legal Basis for Processing

We process your personal data under the following legal bases:

• Contractual necessity – to fulfil your order and arrange delivery
• Legitimate interests – to improve our services and prevent fraud
• Consent – for marketing communications
• Legal obligation – to comply with accounting or tax requirements

4. Sharing Your Information

We may share your data with:

• Dropshipping partners – for order fulfilment and shipping
• Payment processors (e.g. Stripe, PayPal)
• Delivery and logistics providers (e.g. Royal Mail, DPD, DHL)
• Website and analytics providers (e.g. Shopify, Google Analytics)

Our dropshipping partners receive only the information necessary to process and deliver your order — typically your name, shipping address, and order details. They are required to handle this data securely and in accordance with UK data protection laws.

We do not sell, rent, or trade your personal information to any third parties.

5. International Transfers

If your order is fulfilled or processed by a dropshipping partner located outside the UK, we ensure that appropriate safeguards are in place — such as the UK International Data Transfer Addendum or EU Standard Contractual Clauses — to protect your data.

6. Data Retention

We retain your information only as long as necessary for the purposes stated above:

• Order and transaction data: 6 years (for tax and accounting compliance)
• Marketing data: until you unsubscribe or withdraw consent

7. Your Rights

Under UK data protection laws, you have the right to:

• Access a copy of your personal data
• Request correction or deletion of your data
• Object to or restrict processing
• Withdraw consent for marketing communications
• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, contact us at privacy@fashionflipsco.com.

8. Cookies

We use cookies to improve your shopping experience, analyse site performance, and personalise content.
You can manage or disable cookies through your browser settings. For full details, please see our Cookie Policy.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a new “Last updated” date.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact:

Fashion Flips
Email: privacy@fashionflipsco.com
Website: fashionflipsco.com
Registered in the United Kingdom